After 16 years working inside of the beauty industry all across the world for some of the most well recognised luxury brands, Lucy was on the brink of burn out. Feeling disconnected from purpose & nature, she found solace in the vedic wisdom, studying to become a Chakra healer and dedicated yoga teacher, deeply enchanted by the profound impact of connection & intention on our energetic vibration.

But it was in her health & fertility journey that Lucy discovered just how damaging synthetic fragrances can be on our hormone system and overall wellbeing. Determined to move to a fully natural beauty regime she quickly realised the struggle to find a natural fragrance that was long lasting and sophisticated.

So Lucy set out to create an ambitious proposition, a 100% plant based fragrance, deeply rooted in the vedic wisdom of energetics and that reached the highest possible standards in sustainability.

And Tulita was born.